Reality Connect: Insights & Best Practices – Inspiring young target groups through gamification
At the online event “Reality Connect: Insights & Best Practices – Inspiring young target groups through gamification” on May 27, 2025, everything revolved around the question of how complex topics can be conveyed in an attractive and understandable way using immersive technologies – especially for young target groups, specialists and decision-makers.
In one hour, three leading companies presented best-practice projects from the world of XR that impress through gamification, storytelling and technological innovation:
Fansea – Gamification for financial education and employer branding
Fansea developed a virtual world of experience for Deutsche Vermögensberatung (DVAG) that introduces young people to financial advice in a playful way. In the interactive VR experience, users meet brand ambassadors, attend virtual events and discover DVAG’s corporate history. The aim is to combine employer branding and financial education in an innovative way. The solution is based on Apple Vision Pro and is already being used in vocational training centers and at events – with a focus on high user loyalty and immersion.
Players Journey – Making data usage tangible with Mission DataspaceChristian Stein presented “Mission Dataspace”, an interactive AR game that conveys the advantages of networked data ecosystems to decision-makers in the automotive industry. Passthrough AR, hand tracking and dynamic visualizations make an otherwise abstract topic tangible – for example in training or at trade fairs. The presentation was supplemented by further XR simulations relating to supply chains, carbon footprints and production processes. The playful approach promotes sustainable learning and underlines the potential of XR in further education.
Journee – The virtual platform for next-generation brand worlds
Jeremy from Journee gave insights into immersive campaigns for companies such as BMW and NARS. The Journee platform creates browser-based brand worlds that combine interactivity, reach and emotionality. Brands can stage their values and products in virtual spaces – from product launches to worlds of experience. The platform enables companies to reach new target groups globally without any hurdles such as app downloads or special hardware.
The talk impressively showed how XR solutions are helping to rethink knowledge transfer, brand communication and recruiting. From financial education and data transparency to brand staging – the projects presented demonstrate how XR technology is already being used as a game changer today
