Immersive technologies create their own parallel worlds to the analog experience. Every year the number of users is increasing and even children are already embracing these technologies with enthusiasm. European values should also be reflected in these virtual worlds.
Objective of the initiative
We bring together leaders and opinion leaders to identify the challenges of the coming mass deployment of immersive technologies in Europe and to preserve existing values.
The Digital Dignity Initiative
In our VR Business Club, managers from all industries meet and we regularly enter into dialogue with them about the possibilities of using and monetizing immersive technologies such as virtual reality, augmented reality and mixed reality.
Although these technologies are still in their infancy, especially in the B2C sector, a very clear picture is already emerging of where the journey is headed:
In the future, a virtual image will be created of many interactions and things in the real world, which will gradually develop a life of its own by linking data. This creates a parallel world with its own laws and possibilities.
We have created our own values in Europe over centuries, which now need to be transferred, adapted and partly redefined in this new world. In this way we can take advantage of the opportunities and possibilities of this revolutionary development and counteract potential ruptures in our society and business world.Maren Courage and Oliver Autumn