VR Business Club visits Vfl Wolfsburg!

I never thought I would say this, but the best way to prepare for a week of meetings, talks and panel discussions at HANNOVER MESSE is soccer. Thank you very much for the invitation, dear Linus Lebugle from VfL Wolfsburg. Your innovation department is really impressive and your players are sensational. The program started at 12 noon in the VFL-Bolzwerk with active soccer or one field further on with trying out immersive technologies. As I almost always lack the time to experiment extensively at our own events, the choice was easy for me. What particularly excited me was that the latest VR and MR devices were presented as part of Innovation Circuit 3, along with extremely exciting use cases, such as the virtual exploration of the new CUPRA model (pictured with Oliver Autumn sitting virtually at the wheel). I had the pleasure of unpacking the recently delivered XREAL Air 2 Ultra Device, a brand new pair of AR glasses in sunglasses format. I was very impressed by the design and weight alone (80 grams). But of course the best was yet to come… the game. And yes, it was great fun to watch every single second of VfL Wolfsburg’s match against VfL Bochum 1848 e.V. (the whole club) live from the Skylounge and win 1:0! That was the plan ;). We were there as a lucky charm, and in addition to many exciting discussions, there were also keynote speeches on developments in Web 2.5 and new mixed reality formats in the sports business by top experts such as Vicktoria Klich and Camillo Stark. Wow. A full program over 7 hours, which was also framed with many culinary delicacies and offered the perfect setting for networking. Let’s work together to drive technological innovation in the soccer business, come up with profitable applications and bring them to market in a scalable way. I look forward to continuing the exchange with you, the guests and the many experts at yesterday’s highlight.

Yours sincerely, Maren Courage, Managing Director VR Business Club.