VR Business Club Panel at the Hannover Messe: Navigation in the industrial metaverse

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On the Monday of the fair on 22.04. top managers from renowned and innovative companies gathered on the Transformation Stage at HANNOVER MESSE to discuss the topic of Industrial Metaverse.

Maren Courage, Managing Director of the VR Business Club, moderated the event with the experts:

  • Dr. Peter Körte, Chief Technology & Chief Strategy Officer Siemens AG
  • Ludwig von Reiche, Managing Director NVIDIA Germany
  • Christina Raab, Market Unit Lead Accenture Austria, Switzerland, Germany
  • Peter D’Haese, Chief Digital Officer ArcelorMittal Europe

The focus was on applications, success scenarios and the increasing possibilities of using AI. Looking at these topics from a corporate perspective is extremely exciting, especially because companies like Siemens and NVIDIA are also able to provide the right ecosystems, software tools and infrastructures for SMEs and start-ups.

However, only a few companies are still venturing into this huge transformation process, and SMEs in particular must now be encouraged to implement and apply broad-based, scalable solutions (such as Digital Twin, AI & XR). Consulting companies such as Accenture offer the necessary tools to find the right approach here. From ArcelorMittal’s point of view, convincing examples were described that illustrate the urgency. After all, competition is not resting, and the decarbonization targets act as a catalyst for innovation.

When it comes to Metaverse, it is always interesting to look at how XR end devices (VR and AR glasses) have developed and what benefits they currently offer for specific scenarios in the industry. After all, we are also experiencing rapid development cycles that enable us to enter the interactive, persistent metaverse hands-free and intuitively and to work with it immersively. From the experts’ point of view, there is also a lot of potential here for specific application scenarios such as training, occupational safety and new work, which will certainly be used even more widely in the future as the technology develops, especially augmented and mixed reality.