Brand Festival 2024 of the ESB Marketing Network in Düsseldorf!

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It was a great pleasure to host our 90-minute track at the Brand Festival yesterday with top experts from the VR Business Club network and talk about how brands can achieve real added value from the metaverse and through XR technologies.

On stage:
– Thanh Dao (about the increasing relevance for brands on Roblox)
– Anna Graf and Katharina Moser (about new shopping experiences when streaming on RTL Plus)
– Alex Schlicher, CFA, Robert Alexander Heinrich and Felix Harms on the panel (on storytelling, employer branding, digital and visual authenticity, mobile games and interactive tools in the enterprise metaverse the benefits of VR use cases in onboarding, recruiting, training …)

We hope that we were able to contribute some important key learnings, updates and insights!