Review: VR Business Club Online Talk with Unity

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🚀 On September 23, the VR Business Club focused on the future of real-time 3D and XR. Under the title “From CAD to XR – how Unity Asset Manager bridges the gap,” Simon Nagel, Solution Architect at Unity, demonstrated how companies can master the transition from complex CAD data to scalable XR experiences.

Unity in facts and figures

4 billion monthly downloads of Unity applications

66% of all Quest experiences are based on Unity

Use in the automotive industry, healthcare, retail, and manufacturing

Use cases that inspire

Automotive: Mercedes CLA is the first vehicle with Unity HMI – now 30 brands and 80 models

Training: KLM bildet monatlich 20 Piloten in VR aus

Collaboration: Obayashi saves 10 hours per person per month thanks to Unity

AI inside Unity

AI has long been part of the platform and makes workflows smarter:

Assistants: Help with problems directly in the editor

Generators: Automatic content creation (textures, animations)

Inference Engine: AI integrated into real-time applications

Unity Asset Manager – the bridge from CAD to XR

This was the focus of the talk: The Asset Manager makes complex 3D data XR-ready.

Centralized management & versioning (Single Source of Truth)

Support for CAD/BIM and common 3D formats

Automated optimization & conversion

Collaboration directly in the browser – no extra software required

Enterprise-ready with Private-Cloud-Option

Particularly exciting: the data streaming function, which allows huge 3D models to be experienced in real time on different devices – without any loss of quality.

Conclusion

Unity Asset Manager is more than just a tool: it is the key to finally making XR projects scalable on an industrial scale. Together with AI features and the power of real-time 3D, Unity is setting new standards for collaboration, training, and immersive processes. 🌐✨