How do you think Apple Vision Pro will change the XR market and what does this mean for you as Holo-light?

Jannick Hartmann, Enterprise Account Executive of Hololight at the VR Business Club in Munich at Gleiss Lutz.

Transcript

The fact that Apple has now launched the Vision Pro 1st generation is a commitment from a very very relevant player in this market and I think we have all been waiting for this time since Apple had acquired the company Metaio.

The device will have an impact on the general awareness and acceptance of the technology, as Apple is setting some new standards, especially in the UX and visual quality of the pass-through.
And there is so much more to say
Further, I must say that the use cases in the industry have been in place even longer before Vision Pro was available in the US market.

So my point is, yes, you can have the most powerful device,
but the hardware is only as valuable as the software it supports.
For us at Hololight, the first generation of the Vision Pro is a new top device on the market that we will support within our technology and software offering and give our customers the opportunity to position themselves even more broadly.