Cupra event with the VR Business Club

Posted on by

What an evening!
Great talks. Inspiring discussions. New perspectives.

On Wednesday, physical and virtual worlds came together in the CUPRA City Garage Berlin – in an atmosphere that literally vibrated. Our theme: #MixedReality – to touch, experience and think ahead. But it was about more than that. We had our finger on the pulse of the times.

CUPRA sets new standards – in marketing, in sales, in after-sales and in dealing with new technologies. The focus is always on people.

The evening was hosted by Maren Courage, who confidently moderated a top-class program – with impulses from:

  • Giuseppe Fiordispina, Marketing Director CUPRA / SEAT Deutschland
  • Camillo Stark, Deputy Managing Director MSM.digital
  • Bastian Raschke, Group Director DACH bei Meta

Giuseppe provided exciting insights into the rollout of the mixed reality use case: 119 Meta Quest 3 glasses at 15 locations – a project with impact.
Camillo showed how this project was successfully implemented – including a live demo of the experience on site.
Bastian gave insights into Meta’s perspective – with a focus on current and upcoming devices and developments around #AI glasses.

Afterwards, the guests were able to experience the CUPRA Mixed Reality Experience for themselves. At the same time, Frank Hahn, Managing Director of ravespace.io, presented current web-based immersive applications.

The summer evening ended on a relaxed note – with good conversations, interesting contacts and a palpable curiosity about what lies ahead.

Networking is everything. The market rocks.
VR Business Club!